BY: Jordan D. Johnson
The objective of most modern inventors and entrepreneurs is to create and sell products that revolutionize societal standards of innovation and competition within specific markets. A priority during this transition is to minimize environmental liabilities, while increasing customer satisfaction and organizational opportunities. The integration of avian vehicles, such as the TF-X by Terrafugia, is certainly revolutionary, but its vulnerability to liabilities makes the concept fragile and much less plausible than its inventors would like. The electric car, however, has been proven efficient in customer operation and environmental sustainability.
Headquartered in Palo Alto, California, Tesla Motors, Inc. manufactures and sells electric cars. The company's cofounders and administrators pride themselves on their success in maintaining an international reputation for style, customer convenience, and reliability during long-distance travel. Tesla Motors is also becoming renowned for its quickness in servicing (charging) vehicles. The service stations offer electric car drivers two options: a free thirty-minute charge at a Tesla Supercharge Station or a battery swap, which will be take about one minute and thirty seconds to complete. The price for the battery swap ranges from $60 to $80.
Unfortunately, while these stunning new vehicles promise efficiency, they do not ensure affordability for most customers. The base price of a 2013 Tesla Model S ranges from $71,070 to $91,070, depending on the kilowatt capacity of the battery pack. Co-founder and CEO Elon Musk envisions Tesla Motors selling cars at affordable prices (around $41,000) in the next three years, but he is currently concerned with increasing the financial capital of the business. A second concern that arises with the expansion of the electric car is the low number of charging stations in the United States. Currently, North America has 112 service stations, most of which are on the west coast of the United States. Fortunately, by 2015, Tesla Motors plans to increase the presence of service stations to establish full coast-to-coast coverage.
The strongest objective of Tesla Motors is to renovate transportation globally, transcending and replacing gasoline-fueled vehicles. There is an abundance of gross potential for Tesla to achieve its ambition—it simply requires a thorough understanding of customer needs and proper strategic alignment.
This is an incredibly informative post. We have certainly made leaps and bounds relative to technological advancement. In addition to increasing our productivity, this is a prime example of reducing our carbon footprint. We are improving our standard of living and helping the environment in a stylish way.
ReplyDeleteI hope that Tesla Motors will be able to work out the financial problems revolving around their cars. their brand could change the future of the car industry because it is eco-friendly and still very flashy and stylish like Liam said. if consumers see that that they can help the eco-system and still have "swag" with their vechiles then Tesla cars will be the new trend.
ReplyDeleteI believe that Tesla is going to be a very profitable market once they fixed all the bugs that need attention. they should focus their efforts on developing more charging stations around the country as well as decreasing the amount of time needed for a vehicle to be fully charge. If they do that they will defiantly be an unstoppable force.
ReplyDeleteJordan, this is an great post explaining the developments within the electric car market. Though there have been other cars aimed at reducing fossil fuel emissions, such as hybrids, Tesla is recognized as a pioneer in the electric car industry. Earlier this summer, there was controversial news about Elon Musks, CEO of Tesla, releasing the valuable patents behind the technology for Tesla. Many viewed his move as bold and sparked a lot of criticism. Elon Musks releasing the patents to the technology though, could have been one of the smartest things he has done. As mentioned in your blog post, the main concerns for Tesla is in their premium costs of vehicles, few re-charging stations and a small market for electric powered vehicles. Since the patents have been released, large vehicle manufactures such as Honda and Toyota will be able to use the technology developed by Tesla to develop electric vehicles that will be cost efficient for consumers. This will result in two things. First, consumers will have more comfort, awareness and be financially capable when purchasing an electric car with a brand they are familiar. This will result in more re-charging stations throughout the country. Second, once the market for electric cars has grown, a subset of consumers will want an electric car with credibility for quality and luxury. This is when they will seek to buy Tesla vehicles. Elon Musks is creating the market for electric vehicles that he pioneered. I am excited for the growth potential and developments within Tesla Motors and the electric car market overall.
ReplyDeleteThis is a very informative post that shows how the automotive industry is working to switch towards sustainable energy. The only problem or question that i have with electric cars is that what do you do when you need a quick fill up? Say that the car is on E and you need to get to work how quickly can you get a charge? With gasoline one can fill up at a station in less then 10minutes. This is not to say that electric is not the way of the future, just saying that other issues need to be addressed as well.
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