By: Raheem Cooper-Thomas
Have you ever answered an unknown call and heard unusual sounds or an automated message? If so, I hate to break the news to you, but your information was most likely collected and stored in the "cloud." Your phone number has information attached to it. Whenever you answer the phone, you accept the exchange of information between you and the other caller. With a wireless database and a central broadcast, anyone from anywhere can transmit information. The emerging issue for the new generation of technology is to build digital protection systems that debar hacking and cybercrime. Phoneprinting is a technology that allow users (mainly companies) to detect fraudulent activity through phone connectivity.
Current security systems for credit card companies, for example, verify callers using knowledge that is or can be easily attainable. Account users enter the same information to access database systems. When fraud is in action, the personnel at the call center has no way of verifying exactly who is relaying the information. Phone Printing or voice biometrics can detect unfamiliar frequencies and distorted voices, locate the caller when requesting information, automatically block blacklisted phone lines and much more. This way companies enhance their fraud security systems. Forbes Magazine says "Phone printing combined with voice biometrics provides the strongest method for detecting fraudsters who call into enterprises, but using each technology on its own also has many proven benefits."
Vijay Balasubramaniyan is the CEO of Pindrop Security founded in Atlanta, GA in 2011. Pindrop Security is the leading provider in this field of research. As he was working towards his PhD at Georgia Tech University, he invented a phoneprinting and voice biometric software that enable call centers to analyze 147 aspects of the phone call. This software include locating, consistently scanning phone calls detect any biometric outliers (different voice frequencies compared to the account holder), red flagging new or contradictory information, and much more. Balasubramaniyan was awarded a $150,000 grant from the National Science Foundation and accumulated $11 million dollars from investors in 2013. The moral of the story: since the internet is becoming an instrumental part of society, phonic security systems is becoming an increasing demand.
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