BY: Aaron Jernigan
As society continues to grow, technological advances continue to make our lives easier. Urban Delivery is a fairly new company that launched earlier this year whose sole purpose is to provide convenience. It is an on-demand service app available to IOS and Android devices that, through GPS tracking,allow app users to get any item that can be carried delivered their doorstop quickly. Adrienne Sheares and Morehouse graduate Ron Cade officially launched the company on June 3rd of last year in Washington DC. Due to a very strategic marketing mix and appealing to the peoples needs in a major growing city, Urban Delivery has thrived over the last year and has plan to expanded their service to other cities such as New York, Boston, and Atlanta as early as Spring 2015.
Currently, 17 couriers can purchase items up to $150 for customers, with a minimum of 12.99. The purchase will be subjected to a 10% processing fee in addition to 20% gratuity for couriers, which is added to the base rate. Payment for the item can be made via the app or in advance of their purchase. Whether it is dry cleaning, a special delivery of cupcakes Sprinkles, a burrito from Chipotle Mexican Grill, or simply a few cold beers, Urban Delivery ensures on-demand, same-hour delivery to residents. Convenience and fast service are the main key components of the company's marketing strategy. This is very appealing in a hectic city full of businessmen and college students who may need some extra help running errands, or might need to have their lunch delivered to the office. Through the app, Urban Delivery also allows customers to see the route and how close the courier/biker is via GPS tracking. In a recent interview with Black Enterprise Magazine, co-founder Ron Cade stated "When the courier takes the order, you get the information of the biker and the biker gets your information, so you see when they get to the store—they alert you when they're at the store—and if something's wrong, or there's an extremely long line at the store, they'll call and communicate that to you." Urban Delivery was featured on Washington
Business Journal, Washington Post, and Black Enterprise Magazine.
As society continues to grow, technological advances continue to make our lives easier. Urban Delivery is a fairly new company that launched earlier this year whose sole purpose is to provide convenience. It is an on-demand service app available to IOS and Android devices that, through GPS tracking,allow app users to get any item that can be carried delivered their doorstop quickly. Adrienne Sheares and Morehouse graduate Ron Cade officially launched the company on June 3rd of last year in Washington DC. Due to a very strategic marketing mix and appealing to the peoples needs in a major growing city, Urban Delivery has thrived over the last year and has plan to expanded their service to other cities such as New York, Boston, and Atlanta as early as Spring 2015.
Currently, 17 couriers can purchase items up to $150 for customers, with a minimum of 12.99. The purchase will be subjected to a 10% processing fee in addition to 20% gratuity for couriers, which is added to the base rate. Payment for the item can be made via the app or in advance of their purchase. Whether it is dry cleaning, a special delivery of cupcakes Sprinkles, a burrito from Chipotle Mexican Grill, or simply a few cold beers, Urban Delivery ensures on-demand, same-hour delivery to residents. Convenience and fast service are the main key components of the company's marketing strategy. This is very appealing in a hectic city full of businessmen and college students who may need some extra help running errands, or might need to have their lunch delivered to the office. Through the app, Urban Delivery also allows customers to see the route and how close the courier/biker is via GPS tracking. In a recent interview with Black Enterprise Magazine, co-founder Ron Cade stated "When the courier takes the order, you get the information of the biker and the biker gets your information, so you see when they get to the store—they alert you when they're at the store—and if something's wrong, or there's an extremely long line at the store, they'll call and communicate that to you." Urban Delivery was featured on Washington
Business Journal, Washington Post, and Black Enterprise Magazine.
A lot of apps and services are taking advantage of the booming technology era we are currently in. Many companies such as Uber and Lyft have now implemented GPS- tracking to offer a more convenient component to their apps. The Urban Delivery app displays a GPS map and tracks the bikers route to get the items. The biker can also alert the customer through the app to keep them updated on various things such as traffic. Do you think the Urban Delivery app can succeeds or is something you would possibly use? What do you believe are other components that could be added to the Urban Delivery app to compete with other apps in the market such as Amazon or Ebay?
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